Time for part two of the Press Days a.k.a the afternoon of this fun and interesting day. Missed part one? Check that one out first so you don’t miss anything of the upcoming trends. ;-)
1. MAKING WAVES
To start off the afternoon we stopped by Making Waves.
This Copenhagen based brand believes that jeans should be a way to explore your look; try on new colors, prints and styles season by season. And indeed, no plain trousers for 2nd One, but lots of originality.
Next stop was at UPR. They probably had the biggest showroom of them all. And everything was presented like it was about to get photographed for Vogue. Just amazing.
Summer vibes overload with Converse. Next season they will bring again new trendy colors and I already know that choosing a pair will be difficult. Just loved the way the Swatch watch on the right was presented.
Lavand, you just took my breath away. There is nothing about their collection I didn’t like. Loved the colors, the snit of the dresses, the fabric … just everything. Definitely one to keep an eye on next season.
3. Oona PR
Our next and last stop was at Oona. Lots of pretty things to end a fun day.
Sadly enough we were too tired to still go to Pravda and Tosca. We did everything by foot and all those goodie bags were starting to weigh. And the rain didn’t help either. ^^ So lessons learnt for next year: start with the agencies that are far away, bring a little notebook and if possible, use the two days. Although we didn’t rush what so ever, having the two days allow you to socialize more and makes it possible to enjoy even more of the city itself.
Again a big thank you to Making Waves, UPR and Oona. You all rock. Big time! Thanks for the invite and the experience. Loved every bit of it.