Nelly.com, the successful Scandinavian webshop celebrates its 10th anniversary and Leighton Meester is the queen of the party. The campaign and collection will be published on February 24th. But as I always love to see how those things are realized, I gathered some backstage footage from the shoot.

Seeing those will make you understand how those magazine shots always look perfect! At least, almost… Anyone seen Chuck Bass somewhere?! Chuck?!

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leighton meester for nelly backstage

Pictures via Leighton Meester Daily and OOTD Magazine.

Congrats with your 10th anniversary Nelly.com! Seeing these shots, I’m sure the collection will be thah bomb sh*t!